Gold Coast Fashion Photographer | Lacey Lane Campaign

As a Gold Coast fashion photographer, I get to work with some of Australia’s most beautiful and creative brands — and the Lacey Lane campaign was an absolute joy to shoot.

Lacey Lane is known for its vintage-inspired designs, timeless style, and joyful spirit. These are clothes made to be worn and loved — not just for the camera. That’s why, for this campaign, I focused on capturing natural, playful moments that reflect the heart of the brand.

About this Campaign

When Lacey Lane reached out for this campaign, we wanted to create imagery that felt authentic and full of life — not staged or stiff. The goal was for parents to see these images and connect with them emotionally, imagining their own children wearing the pieces.

Shooting with Heart and Style

We chose a beautiful outdoor Gold Coast location and kept the shoot relaxed and fun. The children were free to explore and play, allowing me to capture genuine expressions, movement, and connection — all while showcasing the stunning details of the clothing.

I specialise in bringing this mix of style and story to life. Whether it’s a children’s brand like Lacey Lane or a boutique fashion label, my aim is always to create content that feels human, aspirational, and aligned with the brand’s values.

Why Lifestyle Fashion Photography Works

Today’s consumers want more than polished studio shots — they want to see fashion in real life. That’s why I blend lifestyle photography with fashion work, capturing both the beauty of the garments and the feeling they evoke.

This approach is especially powerful for children’s brands, where emotional connection and authenticity drive customer loyalty.

Ready to Plan Your Campaign?

If you’re looking for a photographer who can bring warmth, style, and storytelling to your next campaign, I’d love to chat.

You can also explore more of my recent children’s brand campaigns and learn more about my photography packages.