Going Faceless: A Creative Experiment for a New Era of Photography
Lately, I’ve been thinking a lot about what it means to share images of children online — especially as AI develops faster than most of us can keep up with.
We’ve entered a time where faces can be recreated, identities mimicked, and digital footprints last forever. And while I still deeply believe in documenting real family stories and authentic brand moments, I’ve started asking myself a new question:
How do we keep storytelling human — while protecting the people in it?
What “Faceless” Really Means for Me
When I say “faceless,” I don’t mean hidden or cold. I still love the details that make us human — the curve of a cheek catching the light, a burst of laughter mid-motion, or a pair of hands gripping something with focus and wonder.
But I’m experimenting with ways to capture emotion and connection without relying on identity. Sometimes that means showing only part of a face. Other times, it’s all about movement, texture, or light — letting the viewer feel the moment instead of simply seeing it.
It’s my way of exploring:
how to tell powerful stories when the subject is semi-anonymous
how to create emotional imagery that feels universal
and how to adapt to a world where AI makes digital privacy increasingly fragile.
For Brands
This approach has opened up a new creative challenge in children’s brand photography — one that pushes me to think more conceptually.
Faceless imagery lets the emotion of a brand come forward. It focuses on story, colour, design, and atmosphere instead of expression. It’s not about hiding — it’s about distilling. Showing what’s essential.
And for children’s brands, it’s a win-win:
It aligns with growing awareness around protecting kids’ identities online.
It produces versatile, editorial-style visuals that work across campaigns and platforms.
For Families
When it comes to family photography, my goal hasn’t changed — I still want you to have images full of laughter, closeness, and real emotion. I’ll still photograph your children’s faces, their wild grins, their soft sleepy eyes.
But I’m more intentional about what I share publicly.
Because those faces belong to you, not the internet.
A Creative Challenge, Not a Rulebook
This isn’t a rigid rule — it’s an experiment.
A new lens, both literally and figuratively.
I don’t know exactly where it will lead, but that’s what makes it exciting. Photography has always been about perspective, and right now, mine is shifting.
It’s about curiosity, ethics, and creative play — all at once.
So if you’re a children’s brand looking for photography that feels artful, thoughtful, and current — or a family who values authentic storytelling and privacy — this new direction is for you.
Because protecting identity doesn’t have to mean losing connection.
Sometimes it’s what helps us see what really matters.